Milieu Insight, the Southeast Asia research and analytics firm, has unveiled the latest iteration of its end-to-end market research and community engagement platform, Canvas. The latest release of the Canvas platform features a number of industry-first innovations, including a highly visual survey builder, designed to make it seamless for product and marketing teams to collaborate in real time.
The release of the new visual editor embodies the company’s commitment to building market research and consumer engagement tools that are user-centric, unified and agile. The launch also spotlights the company’s strategic expansion, with new community-building capabilities for brands to engage with customers from anywhere in the world.
Tech-driven solutions to address the industry’s biggest pain pointsÂ
In just six years, Milieu Insight has amassed an impressive clientele, including partnerships with Lazada, CIMB, and Logitech, to name a few. Furthermore, the company’s existing platform has received several accolades over the years, including winning Campaign Asia’s Most Valuable Product (MVP) award twice.
Despite this success, the company has continued to invest heavily in building new features and products that address the pain points of the market research industry. The latest release of the Canvas platform brings to life a wide array of new tools and industry-first features, and the company firmly believes that these additions will render the process of designing, executing, and implementing market research and community feedback programs entirely seamless.
Commenting on the product release, Milieu Insight’s founder and CEO, Gerald Ang, said, “The founding vision and product philosophy of Milieu is to make market research easy and truly accessible, for those who participate in market research studies and community engagement programs, as well as for the companies that commission them.
“Our latest release of Canvas brings to life many of the features we dreamt of when the ideas for Milieu and our offerings were just a series of notes scribbled on a notepad. I’m so proud of our team for their hard work and how far we’ve come. And I can’t wait to get our latest tools into the hands of customers, both existing and new.”
A unified market research and community engagement platform
The new release of Canvas unifies the full quantitative research supply chain into a single platform, which includes three core products; Studio, Hub and Analyze.
Canvas Studio covers survey creation and features the innovative visual survey editor, as well as dynamic tools for distributing surveys and monitoring fieldwork.
Hub features powerful tools for data cleaning and processing.
Analyze allows users to crunch data, discover insight as well as connect and enrich their data via Milieu’s consumer profiling database.
Launch of the first-ever visual editor for survey programmingÂ
The new visual survey editor, known as Canvas Studio, allows teams to collaborate in real time on the design and programming of online surveys.
Unlike the usual linear approach of survey programming, the visual editor is a groundbreaking solution that not only adds to Milieu Insight’s track record of user-centric design but is a formidable challenge to the decades-old industry to rethink the definitions of best practices.
Connect and visualise multi-source data on one platformÂ
To enable brands to seamlessly connect their existing customer database to Canvas, brands can integrate data from existing CRM databases, mailing lists and even social media following lists. Brands will also have access to Milieu Insight’s panels in six Southeast Asian markets and an extensive profiling database of the latest insights from over a million unique consumers. With a suite of extensive analytic tools, brands will be able to slice and connect data on Canvas, enabling cross-market analysis and deep-dive consumer segment analysis. Data reports are updated in real time to enable more agile, data-driven decision-making.
Canvas is Milieu Insight’s latest answer to a rapidly changing consumer landscape and is also their biggest product launch yet.
The company has also hinted at more feature rollouts in the coming months: “Canvas will enhance the entire research supply chain, spanning from the launch of surveys to the creation of insightful reports. Soon, we will introduce Milieu Reports – a data visualisation tool that will empower clients to seamlessly create charts or infographics for their reports in seconds, to effectively communicate actionable insights to their stakeholders. And as generative AI technology advances, we are dedicated to automating the time-consuming and often tedious aspects of market research – Users can anticipate the launch of ‘Flash,’ an AI survey assistant ready to support in survey design. Flash will be fully integrated into our visual editor, providing assistance throughout the entire survey design process as needed. Whether users require initial survey question suggestions or assistance with designing specific questions and answer options, Flash will be on-demand, 24/7,” says Gerald Ang.
Source: Milieu Insight
