‘A Working Lunch with Nordin’ series is back with a fresh format and punchy agenda. The global economy requires business leaders and entrepreneurs to be masters of the strategic broad strokes and the granular details of the issues and opportunities faced by the rapidly changing economy. It has created a time and knowledge crunch for those looking to make informed decisions.
The previous format of ‘A Working Lunch with Nordin’ was purely broadcast online featuring lively conversations over lunch with business and political leaders. The current format is a live audience joining for a working lunch while an online component is simulcast on social media. The extended conversation with business leaders continues after the cameras stop rolling, which allows for both networking and knowledge sharing.
Nordin Abdullah, Founding Chairman of the Malaysia Global Business Forum (MGBF), said, “We have decided to blend the two worlds; those joining online can get one experience while those who are attending the lunch can benefit from the direct access to decision-makers, networking with business people and the experience of some of the great venues where we will host these programmes.”
In keeping with the approach of deliberating on critical issues, the first rejuvenated edition of ‘A Working Lunch with Nordin’ dealt with the highly emotional topic of ‘Brands, Businesses and Boycotts’ today as many companies and now economic planners look to deal with the increased impact of boycotts and divestment.
Nordin continued, “Leveraging the data-driven and community-focused ‘Reputation-Response Dynamic’ concept that was developed by the team at the Crisis Management Centre, we implement a process that ensures order can be established to a situation that can be defined as highly disruptive and requiring management of rapid change for stakeholders.”
“Now more than ever, we are seeing a massive increase in boycott activities for multiple reasons not just emanating from the conflicts making the headline news. Communication and consumer education remain critical but a simple press release is not going to have much impact in the current media storm,” explained Nordin, who is also the Founder of the Crisis Management Centre.
Joining the discussion were Ruzanna Muhammad, Editor-at-Large of News Hub Asia and Rizal Kamaruzzaman, the MGBF Co-Chairman.
For more information about the next edition of ‘A Working Lunch with Nordin’, visit the Malaysia Global Business Forum’s official website www.MalaysiaGlobalBusinessForum.com.
Source: MGBF
