Trinity Group: Staying triumphant through challenging times

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Developer to launch projects worth RM1 billion in the next 1 year

Dato’ Neoh Soo Kat, Founder and Managing Director of Trinity Group

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As Malaysia rolls out its National Covid-19 Vaccination Plan, brighter days are certainly imminent for the country’s economy. As more businesses strategically chart their course moving forward and consumer sentiments gradually improve, cautious optimism is the order of the day.

In this economic climate, property developer Trinity Group aims to roll out RM1 billion worth of new projects in the next one year. With three upcoming property projects in the pipeline – two in Ampang North and one in Bandar Kinrara, Trinity Group looks to grow its presence in more locations in the Klang Valley beyond its stronghold in Puchong and Bukit Jalil.

“While we remain cautious, we are nonetheless optimistic as industry data has shown sustained interest in certain sections of the market especially from young and first-time property buyers. With a relatively large segment of Malaysia’s population under the age of 40, the formation of new households remains strong,” said Dato’ Neoh Soo Keat, Founder and Managing Director of Trinity Group.

“We see this as a great opportunity to fill the gap and demand for affordable lifestyle-oriented homes by moving forward with a number of projects in strategic locations to meet the market demand. It’s certainly a calculated move with 80% of our projects over the next one year priced below RM650,000 per unit with a key focus in delivering value-driven properties. We will specifically target buyers under 35 years, a majority of whom are first-time homeowners,” he added.

While acknowledging a challenging market environment, Dato’ Neoh said that Trinity Group remains confident that demand for the group’s projects will meet the interest of buyers, driven by strategic location, attractive price-points and compelling concepts featuring innovative designs and layouts.

One such upcoming development by the group is Trinity Wellnessa in Beverly Heights, Ampang North. Targeted for launch in July 2021, Trinity Wellnessa is a 3.9-acre condominium project offering buyers a wholesome and holistic living experience with a strong focus on wellness and protection in terms of wellness features, smart design and efficient layouts. Meanwhile, Trinity Group is also slated to launch two projects next year, namely Trinity Enlivea, also in Ampang North and a mixed development in Bandar Kinrara. Combined, these three projects constitute an estimated Gross Development Value of about RM 1 billion.

“What differentiates Trinity’s upcoming developments are our innovative wellness and multi-layer protection concepts, as consumers will see during the launch of projects like Trinity Wellnessa and Trinity Enlivea. These USPs are already starting to create significant buzz in the industry and interest from prospective buyers,” said Dato’ Neoh.

“As a boutique developer, our game plan moving forward is being agile, prudent and demand-centric in a competitive market. Above all, we will continue to stay true to our brand value of developing projects that delivers true value to our customers, with timely delivery of these projects, which is reflected in our track record,” he added.

Since its inception in 2004, Trinity Group has charted notable success stories in the Klang Valley with an impressive portfolio of iconic residential and industrial developments that scale new heights in innovative, elegant and affordable urban living using cutting-edge modern trends to enhance the lives of buyers of its projects and the community at large, true to its mantra of “Building Communities, Enriching Lives.”

Source: Trinity Group (Press Release)


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