Procter & Gamble (NYSE:PG), a leading fast-moving consumer goods company, announces collaboration with Shopee, a leading e-commerce platform in Southeast Asia and Taiwan, with the launch of Show Me My Home*, an online campaign that simulates the household environment to provide consumers with a seamless and easy online shopping experience.
This collaboration sees P&G coming in with the shopper insights and innovations, and Shopee’s platform and technology to offer users across the region a fun, engaging and convenient way to shop. A first-of-its-kind initiative, Show Me My Home features a one-stop shop offering P&G products (see appendix for full list) categorized by rooms and will be available via a dedicated P&G microsite on Shopee’s platform. A staggered launch of the microsite will be available to consumers in key SEA markets including Malaysia, Indonesia, Singapore, Vietnam, Thailand and the Philippines.
With a shared vision to serve the region’s increasingly savvy digital consumers at scale, this campaign is designed to enable consumers to feel and experience the products by bringing the element of reality onto a digital platform. “At P&G, we are always looking for ways to innovate in order to serve our consumers better. Online shoppers today want the information they need when they need it, at the click of a mouse or a swipe of a tablet or smartphone,” says Kim Dong Hyun, Regional Director, eCommerce, APAC Middle East Africa. “And retailers have only milliseconds to grab their attention and complete any transaction. The collaboration with Shopee reflects P&G’s commitment to provide consumers with convenient access to P&G products as we broaden our capabilities online through upcoming, relevant and meaningful engagement with our consumers. With a platform like Shopee, we are able to serve even more consumers across the region and integrate value-added services such as localized payment and shipping options.”
Ian Ho, Regional Managing Director at Shopee, said, “At Shopee, we are constantly innovating to improve our platform, features and offerings in response to the latest industry trends and users’ evolving preferences. As e-commerce becomes increasingly prevalent, it is crucial that we continue to upgrade the online shopping experience; to make it even more fun, personalised and engaging. We are pleased to collaborate with P&G who shares this same vision to pilot the novel Show Me My Home initiative, and to offer a one-of-a-kind experiential shopping journey for our shoppers across the region.”
The Show Me My Home microsite will feature various activities and exclusive content to provide shoppers with a fun and engaging experience when shopping for P&G products on Shopee. This includes curated content on hygiene tips and tricks on Shopee Feed, a special P&G edition of Shopee’s classic Flip & Match game, exclusive live streams on Shopee Live featuring popular Key Opinion Leaders streaming from their homes.
