Crisis communications in social media have played a very significant role in the business crisis control program. However, several major consumer companies are already engaged actively in social media with consumers in the area.
According to Yeap Yin Ching, managing partner at Ying Communications, social media has changed how people share and receive information with more than two billion monthly active users on Facebook and 500 Million tweets daily. Many companies are now sending quick updates to a central repository with the latest statements using a social media platform like Twitter and Facebook.
Social media is a strong early-warning device that can alert businesses of problems that start bubbling up in the public domain or an event that has just happened. Social media networks provide ability to contact people affected by the situation directly and instantly.
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