Danone, a leading multi-local food and beverage company building on health-focused and fast-growing categories, and Shopee, a leading e-commerce platform in Southeast Asia and Taiwan, launches the first Regional Brand Day, ‘Our Health, My Choice‘ on Shopee Mall to provide consumers in the region access to Danone’s full Specialized Nutrition (SN) portfolio for the whole family. The SN portfolio in the region includes core milk products for children, pregnant and lactating mothers. With more people going online to shop for health products, the collaboration aims to support more families to make informed nutrition choices and discover products that support their health and nutrition needs.
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With over 60 years of business in Singapore, Danone’s priority has always been to provide Singapore’s children with important nutrients during their growing years and ensure the well-being of mothers. We are constantly innovating and developing products as part of our mission to stand by mums to nurture Singapore’s next generation. In line with its mission to bring health through food to as many people as possible, Danone ensures that its product portfolio provides the right nutrition across age groups with scientifically researched nutrients.
Deborah Chong, Head of E-commerce, Danone Specialized Nutrition Global, said, “We have witnessed incredible growth of our business online, including a 20 times growth across Southeast Asia during the Shopee 12.12 Birthday Sale last year. With more people turning to e-commerce platforms like Shopee to seek convenient and reliable product options, we believe this collaboration will further scale our presence in the region. Prioritizing consumers’ health is crucial for us and we believe this Regional Brand Day which focuses on our “Our Health, My Choice” theme, lets us show our care and appreciation for our customers by providing convenient access to products that support their health and nutrition needs.”
Danone will be introducing its Shopper’s Choice Shopping Guide to help consumers choose the right nutrition products for their needs whilst leveraging Shopee’s engagement tools. This guide will showcase their best-selling products and user reviews through engaging content on how specialized nutrition can address the different health concerns and needs.
Benoit Delater, Go To Market and Commercial Development Director, added, “Danone is proud to partner with Shopee to fulfill our mission of making good nutritional choices accessible for more health-conscious consumers. We believe that our portfolio can cater to the specific nutrition needs of all consumers and encourage the consumption of essential macro and micronutrients for a well-balanced, healthy diet. That’s why we are very excited to leverage Shopee’s wide reach and customer engagement tools to better connect with customers and provide them greater value all year round. ”
Ian Ho, Regional Managing Director, Shopee, shared, “More consumers are trusting e-commerce platforms like Shopee to provide them with convenient and reliable product options. We’re happy to provide consumers with engaging and valuable nutrition tips applicable for the whole family, as well as the best value for Danone’s nutritional products through this regional Brand Day. As we enter the second half of the year, we look forward to working with more brands to enrich the shopping experience by integrating entertainment and educational content into their campaigns.”
Starting 22 July, shoppers can look forward to a host of exclusive deals on Shopee Mall, including:
- Attractive Gifts with Purchase#: Be eligible to choose from a wide selection of gifts like the Novita Air Purifier worth $199 and the Classic World Balance Bike worth $120, with a minimum purchase of $290 value of Danone’s Specialized Nutrition products.
- #Promotion is only applicable to Dumex Mamil ® Gold Stage 3/4 1.6kg
- Special deals* for more savings:
- Exclusive Promo Packs – FREE 2x850g with 4 tins Dumex Mamil® Gold Stage 3/4 (1.6kg)
- $10 OFF for every 2 boxes Dumex Dugro Stage 3/4/5 (1.6kg)
- Vouchers up for grabs – $10 off min spend $180, $35 off min spend $450, $30 off min spend $300, 10% Cashback with a min spend $100
- *Applicable to all Dumex products from the Dumex Official Store on Shopee, excluding infant and follow-on formula (0-12 months old)
For more information about the Danone Brand Day, please visit https://shopee.sg/m/dumex-reg-brand-day
Source: Danone(Press Release)