GODIVA, the global leader in premium chocolate, announced today the launch of The Lady GODIVA Initiative, a purpose-driven program designed to support charitable organizations that empower women around the world.
Launching just before International Women’s Day, The Lady GODIVA Initiative pays tribute to one of the most empowered women in history, Lady GODIVA, by asking its chocolatiers to nominate their favorite charitable organizations that embody the spirit of this heroine. Through this organic strategy, GODIVA plans to identify organizations that are in the greatest need of corporate support.
Nearly 1,000 years ago, Lady GODIVA showed the world what it meant to be brave when she protested the unfair taxation of her citizens by riding through the streets of Coventry, England naked on horseback. In that powerful act, she stood up for what she believed in, and gave a voice to the voiceless. Her legacy is grounded in strength, boldness, and doing what’s right for her community. Lady GODIVA is more than the inspiration behind the iconic brand’s name and more than its delicious chocolate; she is the embodiment of using a position of power to do good.
From the nominated nonprofits, GODIVA will select five organizations, one in the US, Canada, Belgium, England, and China, that will each receive a $25,000 grant to continue their inspirational work to empower women.
“At GODIVA, we aim to bring the spirit and values of Lady GODIVA to life through our company culture and the way we do business every single day,” said Annie Young-Scrivner, CEO, GODIVA. “This International Women’s Day, we are honored to launch The Lady Godiva Initiative to recognize and reward charitable organizations across the globe that are changing women’s lives for the better and making the world a more wonderful place.”
Consumers are encouraged to share their own stories about women who have inspired and empowered them, using the hashtag #MyLadyGodiva on social media. If they visit a GODIVA boutique or café and show the chocolatiers their posts, consumers will receive a special gift.
For more information on The Lady GODIVA Initiative, please visit the GODIVA Cares section of GODIVA.com.