Toyota Motor Corporation (Toyota) today launches the next chapter of the “Start Your Impossible” (SYI) global marketing campaign, igniting excitement for the upcoming Olympic and Paralympic Games 2024 in Paris. The campaign showcases the power of local communities rallying behind their athletes and emphasises Toyota’s belief that no journey is taken alone.
In Asia, Toyota partnered with 11 athletes from India, Indonesia, Malaysia, Nepal, Pakistan, Philippines, Singapore, Thailand and Vietnam in SYI, its first-ever global corporate initiative. These athletes are set to participate and compete in Paris 2024.
Progressing themselves toward their sporting aspirations, these 11 exceptional athletes will join more than 200 Global Team Toyota Athletes (GTTA) globally at the Olympic and Paralympic Games Paris 2024.
The full line-up of the 11 Team Toyota Asia athletes include:
- India: Murali Sreeshankar, Athletics
- Indonesia: Ni Nengah Widiasih – Para Powerlifting
- Malaysia: Abdul Latif Romly, Long Jump – Para Athletics
- Nepal: Nabita Shresta – Table Tennis
- Pakistan: Arshad Nadeem – Athletics
- Philippines: Carlos Yulo – Artistic Gymnastics
- Philippines: Ernie Gawilan – Para Swimming
- Singapore: Toh Wei Soong – Para Swimming
- Thailand: Kunvalut Vitidsarn – Badminton
- Thailand: Pongsakorn Paeyo, – Para Athletics (Wheelchair Racing)
- Vietnam: Lê Văn Công – Para Powerlifting
Currently, eight out of the 11 Team Toyota Asia athletes have qualified for Paris 2024, with other qualifications still ongoing.
Preston Tan, Vice President, of Toyota Motor Asia Singapore, said, “On behalf of Toyota Motor Asia, we are thrilled that top athletes across Asia will be representing their countries and are heading to the Olympic and Paralympic Games Paris 2024. Each Global Team Toyota athlete in Asia is not only a trailblazer but is also a ‘Dual Hero’, where they champion social causes through Hero Projects that foster a positive change in their community. We take pride in the unrelenting dedication they have displayed in their respective disciplines, and wish them the best on the international stage.”
As Toyota move towards becoming a mobility company, the “Start Your Impossible” initiative underscores Toyota’s dedication to cultivating a society that is more inclusive, sustainable, and mobile — empowering each individual to challenge themselves and achieve their “impossible”.
Being a Worldwide Partner of the Olympic and Paralympic Games, Toyota is committed to providing sustainable mobility solutions that aid in fostering a decarbonised and inclusive society.
In the run-up to Paris 2024, Toyota announced the supply of 500 fuel-cell Mirai vehicles as part of its official fleet for this major sporting event. This highlights the company’s goals in achieving carbon neutrality and its belief in a multi-path approach towards sustainable mobility.
Source: Toyota Motor Asia and UMW Toyota Motor Sdn Bhd (Press Release)
