Webinar: The Convergence of PR and Digital Content Marketing 
You must have already seen a lot of buzz around content marketing and its effectiveness as a marketing tactic. But what is content marketing, and why should PR pros care? Is it your corporate blog? Or assets like e-books? While content marketing can include these tactical elements there’s a lot more to it than that. Content marketing creates a lot of buzz and engagement, which is exactly what all PR pros are trying to accomplish. And how can content marketers leverage PR releases to drive engagement? Meltwater is thrilled to bring you a webinar where Kenneth will be discussing on: - Moving beyond press releases, PR professional’s transformation journey towards content messaging
- Whitepaper versus Bylines
- Case studies focusing on how news features, radio and TV interviews can be repurposed for content marketing and a source of lead generation
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