Shopper360 Limited, Malaysia’s leading shopper marketing expert group, is proud to introduce the fifth instalment of the Retail Innovation Showcase (RIS). The 2023 regional showcase aims to demonstrate new and exciting retail technologies and shopper marketing trends that will impact the retail experience for future consumers.
With over 30 years of experience in the industry, shopper360 is dedicated to providing comprehensive marketing and advertising solutions to assist brands to adapt to modern marketing trends and support current customer journeys. The RIS event showcased fresh, new, and emerging retail technologies and shopper marketing trends discovered during the retail industry trade fair EuroShop 2023 held in Germany.
RIS kick-starts in Malaysia on 12 and 13 July, and will continue in Singapore on 25 August and in Myanmar on 5 December. With experiential exhibits focusing on shopper communication, retail technology, and shopper marketing tools, the event is slated to become a key meeting point for creative and media agencies, distributors, brands, and retailers within the region.
Chew Sue Ann, Executive Chairman and Group Managing Director of shopper360 Limited highlights that the RIS event comes at a significant point where countries are eager to bounce back from the pandemic and rejuvenate retail consumer experiences. “This event will bring together relevant business opportunities for both exhibitors and visitors, whilst supporting conversations, and discussions on the future of retail in Malaysia.
“We are grateful to our partners and exhibitors for joining us for the very first showcase here in Malaysia for this instalment, and we hope to see the same excitement in Singapore and Myanmar for future showcases,” she adds.
Pakee Charoenchanaporn, Chief Client Officer of Ipsos Malaysia shares his enthusiasm for the showcase, “As a partner for RIS, it is our pleasure to be working with shopper360 to bring to life an event focused on the future of retail marketing solutions. We understand that keeping up with the ever-evolving retail marketing trends can be overwhelming, however, we hope that through this event that we can help more businesses to feel more confident in their consumer and shopper marketing strategies.” Other partners include but are not exhaustive, MDEC, Ipsos, Boostorder, Lapasar.com, Smart Retail, Wito Technology, and Xstrike.
Shopper360 consists of various subsidiaries related to retail marketing solutions and services. The subsidiaries are Pos Ad Media, a pioneering in-store advertising leader; Tristar Synergy & Gazelle Activation, an activation and events agency; Shopperplus Malaysia, creative shopper marketing and retail solutions provider; Jump Retail and Retail Galaxy, a field force management agency; Marvel Distribution, a sales distribution agency; Shopperplus Singapore and Shopperplus Myanmar, who are both region-specific in-store media providers. All the subsidiaries had designated booths in the RIS event, showcasing their products and solutions to businesses and individuals alike.
The RIS event featured a wide array of booths with unique and interactive experiences whilst engaging with industry leaders and discovering cutting-edge technologies. With booths from retail, retail tech partners, FMGG, and non-FMGG brands, visitors can explore the event-specific shopper communication demonstration area, digital game platform, and an exploratory activation area.
The event had a captivating line-up of speaker-sharing sessions from thought leaders across the region, all geared towards enhancing industry awareness and growth. Notable speaker-sharing sessions include MDEC’s Head of Domestic Digital Investment Danesh Jothiprahasam who spoke on ‘Digital Innovation in Malaysian Context’, Riverse Co-Founder and President Rex Yeap and Kenneth Siow of Tencent Cloud International will be focusing on ‘Creating Extraordinary Customer Experience by Smart Retail Solutions of Tencent Cloud’, Shopperplus Malaysia’s General Manager Lee Jun Ling sharing insights on ‘Shopper Engagement and Conversion at Your Fingertips’, Potboy Group Chief Executive Officer Eddie Chew speaking on ‘The retail story of Potboy to Self Service Kiosks’, and Ipsos’ Chief Client Officer Pakee Charoenchanaporn sharing about ‘The Role of Physical Retail in an Increasingly Digital World’.
Throughout the showcase, visitors also had the opportunity to mingle and participate in the showcase’s various Q&A, networking, and happy hour sessions.
Source: Shopper360
