Future in motion surpasses targets with MYR 109 million in cross-border trade and investment leads

    Day Three of WE2025: Future in Motion, Malaysia’s premier women-focused leadership and economic empowerment summit, marked a strong finish to the inaugural three-day event, which saw announcements, regional collaboration, and significant economic outcomes.

    Photo by Qube Integrated Malaysia/NHA File Photo

    WE2025: Future in Motion, held at MITEC Kuala Lumpur, recorded an estimated MYR 109 million in potential trade and investment leads — surpassing its original MYR 100 million target. More than 200 business engagements were generated across sectors including digital ICT, green technology, renewable energy, F&B, health and wellness, and professional services through the WE in Exchange business-matching session conducted in collaboration with MATRADE INSP.

    Participating companies represented Malaysia, Comoros, Senegal, China, Singapore, the Philippines, UAE, Indonesia and Canada. These figures exclude additional potential sales and trade leads from the WE2025 Trade Expo and satellite events, which recorded strong participation throughout the summit.

    Commenting on the success of the summit, Richard Teo, Qube Integrated Malaysia Executive Chairman and Co-Organising Chair of WE2025, said, “We are humbled by the tremendous reception that WE2025 has received over these three days. The announcements and business opportunities forged have laid an important foundation for the continued prominence of women in trade, innovation, and leadership. This is amplified further by the strong insights exchanged during the final day’s satellite events.”

    Day Three Satellite Events & Regional Engagements

    The final day of WE2025 featured a dynamic lineup of satellite events highlighting innovation, entrepreneurship, leadership and regional cooperation:

    • AI MasterClass: Integrating AI, EQ & International Women’s Leadership, organised by NCWO, equipping attendees with insights on leveraging artificial intelligence for business and organisational growth.

    • Women Leading Platforms of Change: From Healthcare to Global Growth by SEACare and International Wellness Expo, offering a preview of innovations ahead of the May 2026 exhibition and conference.

    • Belt and Road Initiative: Opportunities for Malaysian SMEs by the Malaysia-China Chamber of Commerce (Women Entrepreneurs Committee), providing pathways for SMEs to expand markets and form global partnerships.

    • Sign of Flavour: Coffee Tasting and Sign Language Experience by Starbucks’ Deaf Coffee Master, offering guests a unique hands-on experience in sign language and coffee appreciation.

    • 1st ACWO Board Meeting for 2025, convened by the ASEAN Confederation of Women’s Organisations (ACWO). The meeting was attended physically by 23 delegates from eight ASEAN Member Nations, with additional delegates joining virtually due to adverse weather conditions.
    ACWO’s first official meeting | Photo by Qube Integrated Malaysia/NHA File Photo

    Proceedings were initially chaired remotely by ACWO Vice President Ibu Nanny Hadi Tjahjanto (KOWANI Indonesia), with Prof. Ibu Popy Rufaidah providing in-person interpretation. The session was later handed over to ACWO Secretary-General Prof. Emerita Tan Sri Dato’ Seri Dr. Sharifah Hapsah Shahabudin, who is also President of the National Council of Women’s Organisations (NCWO Malaysia), who acted as convenor.

    Key highlights included the handover of the ACWO Treasurer role from NCWO Malaysia to National  Council of Women Thailand for the 2025–2026 term and the formal acceptance of Timor-Leste as a new ACWO member, represented by four delegates who shared a powerful video recounting the nation’s journey toward independence and socio-economic growth.

    The Board Meeting reinforced the spirit of sisterhood, unity, and collaboration among women leaders across ASEAN, strengthening the regional network committed to advancing women’s empowerment.

    During the launch of WE2025 by Tengku Permaisuri Hajah Norashikin, Tengku Permaisuri Selangor, the National Association of Women Entrepreneurs of Malaysia (NAWEM) and the BRICS Women Business Alliance exchanged an MoU to establish the BRICS Women Business Alliance Regional Office in Malaysia, further positioning the country as a strategic hub for women-led economic cooperation with BRICS member nations.

    Organisers, Partners & Supporters

    WE2025 is organised by Qube Integrated Malaysia, in collaboration with the Ministry of Women, Family and Community Development (KPWKM), and strongly supported by the Ministry of Investment, Trade and Industry (MITI), the Malaysia External Trade Development Corporation (MATRADE), and the Malaysia Convention & Exhibition Bureau (MyCEB), alongside corporate sponsor Berjaya Food Berhad, strategic venue partner MITEC and strategic partners.

    Strategic partners include Intrinsic SEA, NCWO, Printdaddy Sdn Bhd, Peniagawati , ACCCIM, MCMTC, FMM, MICCI, MCCC, Wanita SAMENTA, The MIND Academy, WISTA Malaysia, Yingke Malaysia, Invest Penang, NAWEM, Bernama, Ekonomi Rakyat  and Zoomer.

    Source: Qube Integrated Malaysia Sdn Bhd (Press Release)