The Coolest Ihram — a world’s first high-tech version of the traditional pilgrimage garment, developed by Saudia with Landor and brrr® and introduced at World Creativity and Innovation Day. | Photo by Saudia / NHA File Photo
Home Saudia unveils groundbreaking Hajj experience for 2025, with focus on South East Asian pilgrims Saudia_The Coolest Ihram_r

