Safer Raya: Ramadhan bazaar merchants in Malaysia can go digital with Selangkah Biz



    • With contactless, cashless technology in place, the app will allow merchants to provide seamless transactions for their customers
    • SELANGKAH BIZ is granting up to RM10,000 of incentives to merchants daily to encourage usage of the app
    FOR METRO SOUTH EAST……….STANDING ALONE….pic only
    A lot of people visiting Bazaar Ramadan to buy foods for breaking fast at Taman Adda Height, Johor Baru. Pic by ABDUL RAHMAN EMBONG/The Star

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    SELANGKAH BIZ, the mobile application that enables digital payments, is now providing Ramadhan bazaar merchants with incentives for every transaction made during the festive season to further encourage a safer, digital Raya this year.

    As Malaysians nationwide gear up to celebrate the festive season, safety is still a top priority in the current pandemic landscape. This has seen an increase in preference for digital, contactless payment options via e-wallets or debit and credit cards. SELANGKAH BIZ, powered by KiplePay recognises the need to equip merchants with such an option and provide their customers with peace of mind that they can still ring in the festivities securely.

    Through SELANGKAH BIZ, Ramadhan Bazaar merchants can offer their customers the option of paying through their preferred e-wallet or cashless payments by scanning the relevant QR codes with their own devices. This does away with the need for physical transactions, further complying with social distancing SOPs set in place to reduce the risk of transmission.

    Daily incentives of up to RM10,000 daily for SELANGKAH BIZ merchants

    To encourage more Ramadhan Bazaar merchants to opt for a safer mode of business, SELANGKAH BIZ has introduced their Ramadhan Campaign, which will grant incentives of up to RM10,000 to SELANGKAH BIZ merchants throughout the Ramadhan period. Merchants will be rewarded with RM1 of cashback for each transaction made via the app, with a maximum of RM50 per day. A minimum purchase of RM5 and above is required to redeem the cashback, with terms and conditions applied.

    Interested merchants can sign up to be a part of this campaign now at biz.selangkah.my.

    SELANGKAH Ventures Sdn Bhd (SVSB) chief executive officer Tengku Iesta Tengku Alaudin said, “Pivoting to digital means have been a way for entrepreneurs in Malaysia to ensure the survivability of their business, no matter the industry. SELANGKAH wants to make that transition a seamless one, especially now during the Raya season where more companies, traders and merchants are looking to ply their trade. We hope that they will benefit from our digital solutions that are meant to not only grow their business but ensure they can do so securely this season.”

    SVSB chief information officer Dr Helmi Zakariah added, “SELANGKAH BIZ was conceptualised to impart aid to underserved merchants who may not have the necessary knowledge, expertise or tools to digitalise. With the app, any business can ensure their customers have digital payment options for a safer celebration this Raya. Whether they are first time bazaar stall owners selling their kuih-muih or are veterans looking to tap into digital means this year, SELANGKAH aims to help ease their journey into the digital space.”

    Creating an inclusive digital space for a digital future

    One of the merchants who have experienced first-hand the simplicity of SELANGKAH BIZ is biscuit company owner Tan Pek Tong, whose customers prefer to transact mostly on online payment platforms such as Alipay and WeChat.

    “The app is very reliable and stable, and I appreciate the total financial control I have while using SELANGKAH BIZ. I can view all of my transactions in a go in the transaction history, void incorrect transactions and give my customers a safer, quicker option to make payment according to their own preferences,” he said.

    Taufiq Amini, who runs Iman Tijari Enterprise echoes his sentiments, and finds the convenience of the app the biggest selling point for him to onboard the SELANGKAH BIZ application in his daily operations.

    “E-wallet payment have become very popular amongst our customers, as they can easily top up and pay even if they’ve forgotten their physical wallets at home. For our business, the flexibility we can give our customers through the various e-wallet payment is the most useful feature. The app makes it really easy to ensure our customers can make payment, and we can align our finances as well without any hassle,” he explained.

    Anith Elyia, who manages a Selcare Clinic can testify to the ease it has brought to their patients and the increase in efficiency and productivity in the primary healthcare establishment.

    “In providing the best care for our community, we were also looking for a platform that could help us in terms of our operations, and also to add an extra layer of security for the patients that walk through our doors. SELANGKAH BIZ allowed us to streamline our payments and give our patients more options as most of them prefer contactless payments for peace of mind and convenience. The sign-up process was simple, quick and completed within a couple of days so we did not have to wait very long to begin using the app,” she expressed.

    SELANGKAH BIZ provides merchants with access to a Unified Payment Platform to receive cashless payments through multiple e-wallets and manage their daily transactions without complicated onboarding processes and high fees. There are no sign-up or annual fees required from the merchant, and SELANGKAH BIZ provides one of the lowest transaction fees for payment made via the app, allowing its users to further save on their operating expenditures.

    KiplePay Chief Executive Officer, Tan Kay Yen said, “We believe that going digital is the way forward, and the only way we can progress is to ensure that all factions of society have access to the right tools to digitalise. As a payment solutions provider with over two decades of experience in Malaysia, we are glad to partner with SELANGKAH to introduce such an inclusive digital tool for our local businesses to expand, grow and contribute to the digital economy.”

    Aside from providing business owners with cashless solutions, SELANGKAH will also soon roll out SELANGKAH WALLET and SELANGKAH PAY within the app to provide its users with a one-stop solution for all their digital needs in the new normal.

    SELANGKAH BIZ is now available for free download on the Google Play Store and soon the Apple App Store. SMEs can also find out more and register to become a merchant at biz.selangkah.my or email [email protected].