Oravel Stays Limited, the parent company of OYO, today announced it rebrand to PRISM, a new corporate brand name that reflects the company’s expanded global portfolio and long-term vision.
The name PRISM represents clarity, diversity, and the full spectrum of brands within the company’s ecosystem. The OYO brand will continue to serve as the highly recognisable, consumer-facing identity for budget travel, a space it has defined and clearly marked its solid impression globally.
PRISM, in turn, assumes the role of the parent company brand, uniting a diversified ecosystem that spans technology solutions, premium hospitality, extended-stay residences, celebration venues, luxury getaways, and experiential living concepts, besides its core of budget hospitality.
At the foundation of this architecture lies a powerful hospitality technology engine, which continues to propel the group’s growth through deeper investment in data science, artificial intelligence, advanced optimisation tools and innovations designed to enhance partner yields, elevate customer experiences and unlock efficiencies at scale across geographies. This strengthens the company’s ability to enter new categories and geographies with clarity and impact.
“The transition to PRISM marks the establishment of a future-ready corporate architecture designed to align our expanding portfolio with our long-term vision,” said Ritesh Agarwal, founder and group chief executive officer of PRISM.
“PRISM is powered by a strong technology engine, deeper investment in data science and AI, and a commitment to helping our partners grow profitably while delighting customers worldwide,” continued Ritesh.
Carmen Lam, owner of Hotel O Asia City, added, “Our journey with OYO has been marked by trust, transparency, and consistent growth. With the launch of the new corporate entity, PRISM, we are excited to deepen this partnership and look forward to accelerating our growth together in the Malaysian market.”
Founded in 2012 by Ritesh Agarwal, OYO began as a budget travel-tech brand, standardising and organising small hotels by using technology, to make affordable, trusted stays accessible worldwide. Over recent years, OYO has expanded well beyond its Indian budget hotel mainstay into multiple countries, premium hotels, vacation homes and more. The company has scaled into a diversified global travel-tech, hospitality and living ecosystem serving more than 100 million customers across 35+ countries.
The group’s portfolio today spans hotels under the brands such as OYO, Motel 6, Townhouse, Sunday and Palette. In the vacation homes segment, it operates brands such as Belvilla, DanCenter, CheckMyGuest, and Studio Prestige. The extended stay category is represented by Studio 6, acquired through G6 Hospitality in the United States. Additionally, the portfolio encompasses workspaces and celebration spaces, offered through Innov8 and Weddingz.in. The group also offers hospitality technology solutions, including AI-driven partner tools and data science platforms.
The new corporate brand name PRISM was chosen following a global public naming competition that attracted more than 6,000 submissions.
Source: PRISM (Press Release)