Reckitt Hong Kong is proud to announce Dettol is named ‘Outstanding Comprehensive Health & Personal Care Product Brand’ at the Health Partnership Awards 2021. The Health Partnership Awards is themed ‘A Healthier Tomorrow’ this year, aims to raise people awareness of lifelong health and wellness, which perfectly connects with Dettol’s brand mission.
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Reckitt is always driven by its purpose to put people first so as to protect, heal and nurture in the relentless pursuit of a cleaner and healthier world. As one of Reckitt’s leading brands in Hong Kong, Dettol not only strives to provide a variety of trusted products for personal and family health and hygiene but also becomes the influential leader building a more caring and resilient community through meaningful social impact programs.
Launched in 2021, the award-winning campaign ‘#KeepProtecting’ is a territory-wide movement to pay tribute to the unsung ‘City Heroes’ who shared the strongest love during the toughest time of the pandemic around us. Dettol searched and discovered 23 stories of the ‘City Heroes’ from different backgrounds, occupations and nationalities but with one united goal – to protect others’ lives and keep our city running. Through the 3-month sharing of these protecting stories on social media, public was not only being engaged in an emotional manner but also being encouraged to keep a positive spirit despite the difficult time, and to keep protecting the people around them with love.
“It’s an honour to be recognised for our ongoing efforts to make a positive difference in the community,” said Ms. Christie Lee, Reckitt Hong Kong’s Marketing Manager. “As one of the world’s most trusted disinfectant brands, Dettol does not only protect people’s health, but also become the protector of their every moment. Throughout the pandemic, we help ensure health and hygiene in families and communities, as well as receiving extensive resonance with the public in the spread of the positive spirit of keep protecting each other by sharing the stories of unsung ‘City Heroes’.”
Hosted by ETNET, a prominent local media in Hong Kong, the Health Partnership Awards covers eight categories and recognises 26 companies for their outstanding achievements in making efforts and contributions to promoting public health and bringing excellent products and services. The award is selected by leaders from different professions and fields by assessing the companies in diversified facets including reputation, innovation, quality, benefits, and corporate social responsibility.
Source: Reckitt(Press Release)