In a major push towards smarter, eco-conscious living, Samsung Malaysia Electronics and Maybank have unveiled a strategic partnership combining cutting-edge technology with sustainable financing to make smart home solutions more accessible for Malaysians.
The collaboration merges Samsung’s AI-powered, energy-efficient appliances and devices with Maybank’s green financing solutions, notably the MyDeco scheme, which supports home upgrades through flexible funding options.
The initiative is rooted in a shared vision: “Connected Solutions, Simplified Growth. Greener Tomorrow for All.” It is designed to empower households and small to medium enterprises (SMEs) in Malaysia to adopt sustainable technologies while easing financial barriers.
“This breakthrough collaboration brings together Samsung’s leadership in home innovation with Maybank’s trusted financial services to offer consumers an accessible and sustainable future through cutting-edge technology,” said Charles Kim, president of Samsung Malaysia Electronics. “With this initiative, we are laying the foundations of building a connected, greener and smarter future filled with new possibilities.”
The first phase introduces curated smart living packages that bundle Samsung’s Bespoke AI home appliances, connected screens, and Galaxy devices, all unified through the SmartThings ecosystem. These offerings are designed to enhance energy efficiency and security with features such as AI Energy Mode and Samsung Knox protection.
Maybank’s MyDeco financing complements these packages, offering eligible Maybank and Maybank Islamic Home Financing customers up to 120 per cent of their property’s value to cover interior design, furnishing, and fitting costs. Initially available in Peninsular Malaysia starting May 2025, the programme is expected to expand nationwide in due course.
Syed Ahmad Taufik Albar, group chief executive officer of Community Financial Services at Maybank, said, “This collaboration with Samsung Malaysia Electronics represents a powerful convergence of technology and finance to shape a smarter, greener future for Malaysians. Together, we see immense potential for two innovation leaders to co-create purpose-driven solutions that are not only accessible and scalable to consumers, but also across businesses – from SMEs to corporates – as we support the transition to a more sustainable and connected ecosystem.”
Samsung is targeting net-zero carbon emissions and 100 per cent renewable energy use by 2050, while Maybank has already surpassed its RM80 billion sustainable financing target, recording RM115.17 billion in disbursements and reducing carbon emissions by 53 per cent in FY2024.
This long-term alliance is expected to evolve into a multifaceted collaboration, extending its reach beyond consumers to include businesses and corporate clients, fostering an integrated, sustainability-focused ecosystem. 