FWD Group has marked its 12th anniversary by announcing 12 charitable grants across ten Asian markets, supporting local initiatives in financial literacy, health and wellbeing, education and entrepreneurship.
Founded in 2013, the insurer has grown from its base in Hong Kong, Macau and Thailand to now serve some 30 million customers across Asia. Its anniversary grants underline the increasing importance of corporate social responsibility in the region’s insurance sector, as companies seek to strengthen community ties while expanding their customer base.
The 12 charitable grants at a glance
- Cambodia – With the Cambodia Children’s Fund, FWD is launching Let’s Save Debate, a university-level programme to boost financial literacy through research and debate.
- Hong Kong SAR – Expansion of the JA SparktheDream programme through new Wellness Workshops integrating financial education with social and emotional learning in primary schools; plus support for WISE (Women In Sports Empowered Hong Kong Limited) to promote mental wellbeing and self-confidence in teenage girls through sport.
- Indonesia – InnovateHer Academy 3.0 with KUMPUL.ID, offering business skills and mentorship to female entrepreneurs; and a financial literacy programme with Prestasi Junior Indonesia to train 30 teachers in engaging education methods.
- Japan – A campaign with the National Welfare Beauty and Barber Training Association to provide medical wigs and support for cancer patients during Breast Cancer Awareness Month.
- Malaysia – The B.I.J.A.K. (Bijak Ibu Jaga Anak & Kewangan) programme with GivingHub, combining financial literacy and health workshops with 200 free health screenings for low-income families.
- Philippines – Collaboration with Junior Achievement Philippines on JA Forward Your Success, preparing graduating students with financial skills and career planning.
- Singapore – Support for Club Rainbow (Singapore), including participation in Ride & Ralk for Rainbows 2025 and excursions for children with rare genetic or neurological conditions.
- Thailand – Seven hospitality scholarships through Pimali Foundation for underprivileged youth, alongside expansion of JA SparktheDream by training 30 teachers in financial literacy.
- Vietnam – With Startup Vietnam Foundation and Be A Finnovator, FWD will deliver a university-level training and debate competition fostering leadership, financial knowledge and critical thinking.
Regional commitment to community
“Celebrating our 12th anniversary as a newly listed company makes this milestone especially meaningful. … FWD now touches the lives of 30 million people and their families across Asia,” said Huynh Thanh Phong, Group Chief Executive Officer and Executive Director of FWD Group. “With caring as one of our core values at FWD, giving back in tangible and impactful ways to the wider community is a big part of our vision of changing the way people feel about insurance.”
Earlier in 2025, FWD extended its regional collaboration with Junior Achievement Worldwide – a Nobel Peace Prize nominee – to reach 40,000 more students in Asia by 2027 with financial literacy programmes, while adding mental wellness and resilience components.
By spreading its grants across multiple markets, FWD is following a broader regional trend: using milestone anniversaries as opportunities to reinforce brand purpose and contribute to pressing social needs. In Asia’s insurance sector, where trust and customer engagement are crucial, such initiatives can be as important as product innovation in strengthening long-term positioning. 