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Hot Wheels™ legends tour presented by Mobil 1 returns april 2022 to immortalize fan-built car as Hot Wheels® die-cast

  • Presented by Mobil 1 and in collaboration with Walmart and Dickies, the world’s largest traveling car show returns with a full roster of live and virtual events
  • Thousands of global Hot Wheels fans will compete for the chance to have their custom car reimagined in 1:64th scale as the next official Hot Wheels die-cast vehicle sold around the world
  • A historic fifth winner will be crowned in November at the Global Grand Finale
Photographer David Chickering

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Today marks the start of the 2022 Hot Wheels Legends Tour, as fan car registration is officially open. Celebrating its fifth year, this epic global contest offers builders a unique opportunity to have their passion projects immortalized by Hot Wheels in 1:64th scale. Once selected to be reimagined as a die-cast vehicle, the winning fan submission will be available for sale in more than 150 countries around the world. To enter now, visit www.HotWheels.com/Legends.

Founded in 2018 to celebrate the brand’s 50th anniversary, the Hot Wheels Legends Tour began as a series of 15 car shows hosted at Walmart locations around the US. Over the past four years, the competition has exploded and grown internationally to now include event stops in 13 countries spanning 5 continents.

Scheduled for April 14, the initial stop of the 2022 Tour will kick-off with a virtual livestream in New Zealand, and will be followed quickly by a virtual stop in Australia on April 21 and the first North American live event in Miami, FL on April 30.

Upcoming North American Tour dates include:

  • April 30: In-Person Event at Walmart in Miami, Florida
  • May 14: In-Person Event at Walmart in Houston, Texas
  • June 4: In-Person Event at Walmart in Atlanta, Georgia
  • June 18: In-Person Event at Walmart in Northwest Arkansas
  • July 9: In-Person Event at Walmart in Detroit, Michigan
  • July 16: In-Person Event at Walmart in Windsor, Canada
  • July 30: In-Person Event in El Segundo, California
  • September 10: In-Person Event at Walmart in Indianapolis, Indiana
  • September 24: In-Person Event at Walmart in Dallas, Texas
  • October 8: In-Person Event at Walmart in Los Angeles, California
  • Date TBC: Virtual Livestream
  • Date TBC: Global Semi Final (Livestream only)
  • November: Global Grand Finale (Livestream only)

“After four years and dozens of events, it’s incredible to see how much the Hot Wheels Legends Tour has grown, both in the US and abroad,” said Ted Wu, Vice President, Global Head of Design for Vehicles, Mattel. “Pivoting largely to virtual events over the past two years, we saw the competition unite in an entirely new community of global garage builders and Hot Wheels fans. We’re excited to continue this growth in 2022 as we return to our live event roots. This year’s competition is guaranteed to be the best yet, and we can’t wait to see which epic builds emerge during the Tour.”

As in past years, the Hot Wheels Legends Tour consists of regional winners and Mobil 1 Fan Favorites from each stop who move on to compete in the semi-final and, for the most impressive builds, the Global Grand Finale. However, this year Hot Wheels is breaking with tradition by offering one regional winner the additional opportunity to have their custom garage creation reimagined as a limited-run die-cast vehicle.

In collaboration with Mobil 1, Walmart and Dickies, the Legends Tour will culminate in November with a livestreamed Global Grand Finale event. The winning build that best exemplifies the judging criteria of creativity, authenticity and garage spirit will be inducted into the Hot Wheels Garage of Legends™, joining previous champions including the 2018-winning 2JetZ™, 2019-winning 1957 Nash Metropolitan, 2020-winning 1970 Pontiac Trans Am and 2021-winning 1969 Volvo P1800 Gasser.

“People love driving and there’s no clearer representation of their devotion than the effort custom car builders put into their rides and the quality products that they use,” said Ryan Allen, Automotive Brands and Partnerships Manager, North America at ExxonMobil. “Having the opportunity to turn their passion projects into an iconic Hot Wheels car is incredibly exciting and we’re eager to see the unique creations on display during the fifth anniversary of the Hot Wheels Legends Tour.”

Conceived in 1968, Hot Wheels has grown to be the number one selling toy in the world* by volume. Evolving from 16 original die-cast vehicles with orange track system, the Hot Wheels brand continues to flourish, posting its first-ever $1 billion year of sales in 2021, with more than 25,000 unique designs to-date.

To learn more about the Hot Wheels Legends Tour, visit https://hotwheels.mattel.com/explore/en/legends-tour.

Source: The NPD Group/Retail Tracking Service(Press release)

    Universiti Kebangsaan Malaysia researchers develop hydrogen fuel cell vehicles

    Two researchers from Universiti Kebangsaan Malaysia (UKM) developed hydrogen hybrid vehicles that run on hydrogen fuel cells and emit zero carbon emissions.

    UKM researchers developed hydrogen hybrid vehicles that run on hydrogen fuel cells, which combine hydrogen and oxygen to produce electrical energy and harmless water vapour as a byproduct.

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    They are Professor Ir. Dr. Siti Kartom Kamarudin and Associate Professor Dr Mohd Shahbudin Mastar @ Masdar from the UKM Fuel Cell Institute, who led the research and development of the UKM FCH2HC, a mini version of a hybrid SUV, and the UKM-FCH2B, a buggy.

    The hydrogen fuel cell vehicles were developed in collaboration with industry partners through the modification of electric vehicles.

    According to Siti Kartom, the UKM-FCH2B is unique as the battery has been replaced with a fuel cell system as an electrical power source to improve the buggy’s operational efficiency, as well as a 3000 W stationary power generator for electrical appliances.

    “Meanwhile, the UKM-FCH2HC is a hybrid vehicle that combines a fuel cell and a battery in a 0.5 ratio, with each power source capable of providing a capacity of up to 10 kW, allowing the vehicle to travel further.

    “The fuel cell system is equipped with humidifiers and water coolers as supporting units to ensure optimal system performance at all times,” she said.

    Siti Kartom explained that a fuel cell generates electricity through electrochemical reactions between hydrogen and oxygen in the surrounding environment.

    “During the reaction, hydrogen and oxygen combine to produce electrical energy and harmless water vapour as a byproduct, making hydrogen safe because it does not contaminate or harm the surrounding environment, unlike liquefied petroleum gas.

    “We began this project about fifteen years ago with fundamental research to develop high-quality catalysts and membranes. Only in the last three years have we been able to bring together all of the fundamental components needed to develop the vehicle’s system.

    “As both the SUV and buggy will be used on campus, the speed is limited to 60 kilometres per hour. My team and I are looking forward to working on a second generation of the vehicles with increased capacity,” she said.

    Mohd Shabuddin added that the vehicles generate electricity via a hydrogen-powered fuel cell rather than relying solely on a battery.

    “The quick charging time of a cell fuel hydrogen car is a significant advantage. Fully electric vehicles require seven to eight hours to charge, depending on the charging station and battery capacity.

    “Hydrogen fuel cell cars, on the other hand, offer faster refuelling times that can take less than three minutes depending on the pressure,” he said.

    He added that one of the most difficult aspects of developing hydrogen cell fuel vehicles is their high cost.

    “We believe in the country’s direction toward greener energy, which will result in mass production of these vehicles, lowering the cost of production for road users.

    “The recent Twelfth Malaysian Plan includes hydrogen as one of the government’s renewable energy initiatives to develop hydrogen-powered vehicles, which I believe is a good start for the future of this technology,” he said.

    UKM Fuel Cell Institute has also been appointed as the Head of the Research Excellence Consortium Programme in the Transportation and Mobility category by the Ministry of Higher Education.

    The hydrogen fuel cell vehicles were launched by UKM Vice Chancellor Prof. Dato’ Ts. Dr. Mohd Ekhwan Toriman.

    The launching symbolises the support and commitment of UKM towards Malaysia’s Low Carbon Mobility Development Plan 2021-2030 to reduce greenhouse gas up to 45 percent by 2030 and to be listed as a carbon-neutrality country by 2050.

    The move is consistent with the Sustainable Development Goal (SDG) by United Nations under pillar 7 – access to affordable and clean energy.

    Source: Universiti Kebangsaan Malaysia(Press release)

      Yamaha launches special website “Thinking About Hearing Health” on World Hearing Day

      Yamaha Corporation (below, “Yamaha”) is excited to launch a new “Thinking about Hearing Health” website on March 3rd with World Hearing Day, as designated by the World Health Organization. With recent news of the increased risk of hearing loss due to the unsafe listening practices, Yamaha has decided to embark on a campaign to inform people on the importance of ‘Safe Listening’, launching with this special website for multiple regions including Japan, North America, Europe and China.

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      Through this website, Yamaha will continue to provide information about safe listening to inspire many users to think about a superior music experience and the long-term health of their hearing.

      According to a report1 issued by the World Health Organization (WHO) in 2019, roughly half of people aged 12-35 are at risk of hearing loss, and this number is expected to increase. The report also warns that listening to loud music using headphones for extended periods of time and being exposed to loud sounds from events such as live music causes increased risk of hearing loss. Due to this important social issue, Yamaha has made Safe Listening2 central to their new headphone development process to promote safe music listening with headphones. Since Yamaha re-entered the wireless headphones market in November 2019, all of Yamaha’s wireless headphones and earbuds (including TW and YH series) are equipped with Yamaha’s unique ‘Listening Care’ technology that makes intelligent equalization at any volume to support a safe music listening and without losing original musical balance.
      1 “New WHO-ITU standard aims to prevent hearing loss among 1.1 billion young people” (Feb. 2019)
      2 Safe Listening Website: http://safelistening.net/en/index.html

      By launching Yamaha’s New True Wireless Earbuds TW-E5B on World Hearing Day, along with the new website “Thinking About Hearing Health”, Yamaha aims to spread values of music listening enjoyment, while informing people on the importance of their long-term hearing health through the impact of everyday sound levels. Throughout its history, Yamaha has aspired to enrich the hearts and lives of people with sound and music. Yamaha sees it their social responsibility to help all those associated with music in any way to be informed of safe listening habits throughout their life. Yamaha hopes that it will inspire many users to think about a superior music listening experience with “TRUE SOUND” and the long-term health of their hearing. A fundamental promise of “TRUE SOUND” is not just delivering this today, but a lifetime of “TRUE SOUND” experience from Yamaha.

      “As a world leading brand of sound and music, Yamaha has a connection with a wide range of customers, from music creators to music listeners. It can be one of our social responsibilities to ensure our customers can enjoy music for many years to come.” Yoshiyuki Tsugawa, Senior General Manager of Yamaha Home Audio Division said. “We hope that releasing the website “Thinking About Hearing Health” becomes good opportunity for many customers to think about “TRUE SOUND” listening experience and their long-term hearing health. “explained Tsugawa.

      Source: Yamaha Corporation(Press release)

        The Australasian Furnishing Association (AFA) has launched an unprecedented campaign to support jobs in the Australian furniture industry

        An ongoing survey that commenced in July 2021 revealed the devastating impact of COVID 19 on the sector. Australian furniture factories were closed for many months by the pandemic, and although the economy is predicted to rebound, manufacturers expect their sales to be down by an average of 25-30% this year. Around half also believe they may be forced to make redundancies of between 10 and 50% of their workforce or go on to part time working in the autumn.

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        The AFA’s ‘Choose Australia First’ campaign aims to make people aware of the jobs at stake in the wake of COVID 19 and to encourage consumers to seek out Australian made goods. “These are unprecedented times and this is an unprecedented step by the whole of the Australian furniture industry which is coming together for the first time to support jobs across both manufacturing and retail,” says AFA spokesperson, Joe Perri. “The home market is worth $14 billion a year and if you add in the whole of the furnishings sector along with retail, the industry supports some 500,000 jobs. And every extra $1m spent on Australian furniture could support up to 50 manufacturing jobs in the sector.”

        Concerned by the near-collapse of High Street retailing during the height of the pandemic lockdown, the AFA decided to launch its campaign to boost autumn sales of Australian made furniture. And a snap poll carried out supports its belief that Australians would back Australian if they knew what was at stake. It revealed:

        – More than three-quarters (78%) of those questioned said their buying decision would be influenced if they knew buying Australia would help safeguard 46,000 jobs in the country with women (83%) more likely than men (71%) to be swayed by that knowledge.
        – The effect of COVID 19 on the economy has had a significant impact on buying decisions. More than a third (34%) said that they’d be more inclined to support buying Australian furniture than they were 2 years ago (before COVID).
        – Half those questioned (50%) had bought furniture in past 12 months although nearly a quarter (24%) didn’t know where it was made. Younger people are more likely to have bought all-Australian with a third of 18 – 34-year-olds (33%) saying everything they had bought was made here.

        According to the AFA, 75% of furniture bought in Australia is imported. “Our cabinet making industry has virtually died out and we import nearly as much upholstery as we make,” said Mr Perri. “Only in mattresses do we have a relatively healthy home market but even that’s crept up from just 21% of imported sales 30 years ago to the current 75%.” “Australian furniture manufacturing has dramatically declined over the past 50 years, mostly because of cheaper labour in other countries,” said Mr Perri. “Factories overseas don’t always meet Australia’s requirements for a minimum living wage, safe working conditions and product compliance standards.

        “Choose Australia First is critical to the future of our industry which is why we are launching this campaign to raise awareness of the jobs at risk. We need to stop the rot and reverse the trends if we are to support jobs, increase the amount of products we make in this country and encourage investment in much needed skills for our young people.”

        Other findings from the poll:
        • Those in the 18 – 24 age group are the most likely (68%) to have bought furniture in the past 12 months while the over 55s were the least likely (34%).
        • The buying decisions of those in the 35 – 44 age group were more likely to have been affected by COVID 19 with 38% of that group saying they’d be more inclined to buy Australian furniture now than they were 2 years ago, before the pandemic (average 34%).
        • Regional variations were apparent too:
        – Of those who had bought furniture in the past 12 months, Sydneysiders were the most likely to have made a purchase (61%) and those in Perth the least (35%) (national average 50%).
        – People living in Queensland are the most patriotic with 29% of those questioned saying everything they had bought, furniture-wise, in the past 12 months, was made in Australia (national average 13%). Along with people in South Australia, 86% of those polled said
        knowing that buying Australian furniture would help safeguard 46,000 jobs would influence their buying decision (national average 78%).
        – Those least likely to know where their furniture was made (36% in each city said they didn’t know, national average 24%).

        Source: The Australasian Furnishing Association(Press release)

          Ethis Group expands with the launch of Ethis Global Platform, approved by Capital Market Authority Oman

          Ethical investment and social finance platform operator, Ethis Group, will be launching EthisX as part of its global expansion plan. Approved by the Capital Market Authority (CMA) – the Sultanate of Oman’s regulator and supervisor of the capital market and insurance sector – EthisX is managed by Ethis Investment Platform LLC based out of Muscat, the Sultanate of Oman, and Kuala Lumpur, Malaysia. EthisX is unique in that it acts as a first-of-its-kind cross-border Ethical Private Capital Marketplace able to offer direct shariah-compliant investments into SME companies and special purpose vehicle (SPV) projects from around the globe.

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          Mohamed Shehzad Bin Mohamed Islam, Chief Executive Officer of Ethis Investment Platform LLC (EIP) said, “In our focus to #CirculateGood with our global community of impact investors and donors, we are committed to working alongside Oman CMA towards a successful global cross-border marketplace. With the approval of CMA, companies from inside and outside Oman can apply to raise funding. This, in turn, allows global investors access to shariah-compliant, impactful and sustainable investments in emerging and developed markets like never before.”

          He added, “EthisX will be rolled out in geographical phases starting with Oman. The platform allows companies to raise funds through equity crowdfunding (ECF) and peer-2-peer (P2P) financing that includes sukuk and micro-sukuk. For P2P, EthisX is focusing on invoice financing, asset-backed financing, working capital financing, and Buy Now, Pay Later (BNPL) financing. ECF issuances will focus on startups and growth companies particularly in the tech sector”.

          Amran Mohd, Chairman of EIP, commented, “Oman is a bridge between emerging regions with the potential to extend to other parts of the world, and has great potential to be an emerging regional hub for Islamic finance and fintech. As the regulator and supervisor of the capital market and insurance sector in Oman, we value CMA’s acceptance of EthisX as a platform that curates the capital marketplace. We aim to have EthisX become a valuable contributor towards realising OMAN VISION 2040, which emphasises the country’s economic development that is anchored to Environmental, Social, and Governance (ESG) and Sustainable Development Goals (SDGs).

          For the Group, EthisX as our next step forward makes the best strategic business sense as Ethis is amongst the early adopters of crowdfunding as an investment marketplace and is an Islamic fintech proponent”.

          “EthisX will be leveraging on the immediate transaction volume from other Ethis platforms,
          targeting to grow transaction value per month by at least 10 times from current by Q4 2022. We want to push our market expansion plan through EthisX as aggressively as possible, and we would like to express our gratitude towards Oman CMA for believing in our vision and execution ability”, added Mohamed Shehzad.

          Umar Munshi, Co-Founder and Group MD of Ethis Group elaborated, “As one of the pioneers of shariah-compliant crowdfunding, Ethis not only has proof of concept but also substantial
          experience and knowledge through the management of its platforms which prioritise deals with social impact so that the community can enjoy the benefits of their investments. As a testimony to that, we are humbled and further motivated to do better when Ethis Group was recently awarded the Best Islamic Crowdfunding Platform in the World 2021 by the Awards Committee of the Islamic Retail Banking Awards (IRBA) based on the efficiency model developed by Cambridge IFA”.

          Investors, whether individuals or corporates and companies seeking funding are encouraged to visit ethis.co for updates on EthisX launch.

          Source: Ethis(Press release)

            Treating Your Baby’s Cold

            Dr Diana Bt Osman, Consultant Paediatrician – Sri Kota Specialist Medical Centre, Klang.

            There’s a reason why colds are called “common”: Many healthy children have eight to 10 colds and other viral infections in the first two years of life (or six to eight colds in the first year), according to the American Academy of Pediatrics (AAP). 

            The newborns are at higher risk for colds and other infections for the first four to six weeks, because the baby’s immune systems aren’t fully matured.  All babies are born with some immunity to illness, but it takes time for babies’ immune system to fully develop and mature to fight the germs. Common colds are caused by viruses, or germs. A common cold is a viral infection of the baby’s nose and throat, showing signs of a cold. Babies are likely to get common colds as they are yet to develop immunity to common infections. 

            This topic is further discussed in this article with Dr Diana Bt Osman, Consultant Paediatrician at Sri Kota Specialist Medical Centre, Klang. 

            1. How do babies catch a cold? 

            The common cold is caused by viruses. These viruses are spread through skin-to-skin contact, droplet transmission from coughs or sneezes and contact with an object that’s been contaminated. 

            i) Colds spread through person-to-person contact or by breathing in virus particles, which can travel up to 12 feet through the air when someone with a cold coughs or sneezes.

            ii) It also lands on surfaces such as toys and tables, therefore when babies touch these surfaces and then put their hands in their mouth, they give the cold virus an easy entry route.

            iii) Babies also often pick up colds during day care. When a sick baby at day care coughs or sneezes, the droplets carrying cold viruses from the cough or sneeze may reach another baby’s nose or mouth. 

            iv) They can catch it from older brothers and sisters who bring the virus home from school, or from grown-ups who shake hands with someone who carries the cold viruses 

            2. What is the common cold in babies? 

            It is called ‘common’ cold because many healthy children have 8-10 colds and other viral infections in the first two years of their life. That is because their developing immune systems are not able to protect them yet from viruses 

            A common cold is a viral infection of your baby’s nose and throat. There are more than 200 different types of viruses that can cause a cold. The most common one is called the rhinovirus, but others include the coronavirus, parainfluenza, adenovirus, enterovirus, and respiratory syncytial viruses. Common cold symptoms usually are mild. They often include a tickly throat, a runny or stuffy nose, and sneezing. They may have a low-grade fever. A baby with a cold usually feels quite well, and has a good appetite and normal energy levels.  

            3. Most colds are caused by rhinoviruses carried in invisible droplets in the air or on things we touch. What are the symptoms of a cold in a baby? 

            The first signs of the common cold in a baby are often: A congested or runny nose. Nasal discharge may be clear at first but might thicken and turn yellow or green. 

            Other symptoms include: 

              – Fever 

              – Sneezing 

              – Coughing 

              – Decreased appetite 

              – Irritability 

              – Difficulty sleeping 

              – Trouble nursing or taking a bottle due to nasal congestion. 

            4. What are the causes of cold in babies? 

            The most common one is called the rhinovirus, but others include the coronavirus, parainfluenza, adenovirus, enterovirus, and respiratory syncytial viruses.  

            5. How long does a cold last for babies? 

            The normal cold usually lasts for 7-10 days. Some do extend up to 14 days. Th incubation period for a cold is between one and four days. It is typically most contagious a day or two before symptoms appear but can be passed along when the cold is already underway. Once the runny nose dries up, it is less contagious. 

            6. How does a cold start in a baby? 

            During the 1st 3 days, they may seem fussier than usual with low grade fever and slight decrease in appetite. They may also start to have a runny nose with a clear mucus (usually begins on day 2 or 3). During the middle phase of a cold, the fever usually subsides but the mucus thickened and may turn light yellow. This causes nasal congestion in a baby 

            (‘ blocked nose’). Baby will start to develop cough due to the mucus dripping down the nasal passage to the back of the throat (post nasal drip). This sets off a cough response. 

            During this episode the baby may have trouble sleeping. 

            In the final three days, the mucus thickens even more and becomes crusty, by then babies will generally become more active and appetite back to almost normal. 

            7. Do baby colds go away on their own? 

            Colds typically go away on their own after a few days but may need to visit a Paediatrician if unusual symptoms develop or if a baby is less than 1 month old. 

            8. How does a cold affect babies? 

            Babies can develop complications from a common cold. These complications include 

            – Acute ear infection (otitis media)

            – Wheezing 

            – Acute sinusitis (usually older children) 

            – Other infections. A common cold can lead to other infections including pneumonia, bronchiolitis and croup.

            9. What are the treatments for baby cold? 

            Most cases of common cold get better without treatment. Antibiotics are usually not needed unless congestion develops into an ear infection or pneumonia. Medications can help in relieving some of the symptoms but it will not make a cold or flu go away any faster. 

            These are some of the medications to treat a common cold but they must be prescribed by a doctor/paediatrician: 

            – Fever reducing medicine- Paracetamo

            – Flu medicine- Anti Histamine

            – Cough medicine – ONLY to be given to children above 2 years old 

            – Nasal spray – saline nasal spray, to clear nasal mucous

            – Nasal decongestant spray- for relieve of nose block/nasal congestion

            10. When do parents see a doctor? 

            – Baby less than 1 year old

            – Baby is older but has a fever

            – Vomiting, unable to tolerate orally or interrupted feeding 

            – Passes less amount of urine (signs of dehydration)

            – Baby becomes inactive, sleeps much more than usual, drowsy

            – Fast, rapid or noisy breathing

            – Cough worsens after a few days or if cough persists for more than 5 days 

            – Appearance of rashes, red eyes or develops eye discharge 

            – Pale or bluish skin 

            – Irritable 

            – Has thick, green nasal discharge. 

            11. Can parents manage cold for their baby at home? 

            Yes, most colds can be managed at home but parents must be aware and vigilant of the signs and symptoms of worsening infection and a visit to a doctor/Paediatrician is a MUST based on the criteria given earlier. 

            Here are some useful tips for managing the common cold at home: – 

            i) If a child has low grade fever, a sponge bath with lukewarm water may help while waiting for the medicine(paracetamol) to work

            ii) Keep your child hydrated by frequent small feeds. Breast feed as often as possible to keep them hydrated

            iii) Encourage plenty of fluids in bigger children. Fluids like water and fruit juices would be helpful. 

            iv) Soft diets like porridge and soups would be best during the illness.

            v) Inhaled steam or a cool mist vapourizer may help a stuffy nose

            vi) Nasal saline or saline gel may be helpful too 

            vii) Plenty of rest 

            12. What are the tips for baby cold prevention? 

            There is no vaccine for common cold. The best defense is precautions and frequent hand washing, which also includes: 

            – Keep baby away from anyone who is sick

            – Clean your baby’s toys and pacifiers often

            Wash your hands before feeding or touching your baby 

            – Teach everyone in the household to cough or sneeze into a tissue/towel

            There is a vaccine available for Influenza virus- Influenza vaccine is given as early as 6 months of age. This would prevent infection by Influenza A and B.  

            Please make sure that your baby is up to date on his / her immunisation.

            For further information on Dr Diana Bt Osman or on Sri Kota Specialist Medical Centre, Klang, surf to https://www.srikotamedical.com

              yoboo participates in the 3.3 promotions: dedicated to helping Southeast Asian families achieve medical feeding

              From 3.3 to 3.5, yoboo will be sharing a series of medical feeding tips and offering great discounts on the Southeast Asian e-commerce platforms shopee and lazada. As a Japanese artisan brand, yoboo has been working in the mother and baby field for many years. Its products cover all aspects of nurturing babies, aiming to help women breastfeed easily and conveniently and build breastfeeding confidence.

              yoboo 3.3 promotion focuses on expanding into Southeast Asia

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              New products for a new experience

              yoboo is constantly challenging itself in terms of innovation, aiming to create an unforgettable breastfeeding experience that exceeds expectations. This belief has led to the launch of new products such as Baby Wipes, Sponge Bottle Brush, Nursing Pad-Light, and much more. In order to ensure the feasibility of the research and development direction, the yoboo team has analyzed the actual needs of mothers in Southeast Asia and is constantly optimizing the product design with Japanese craftsmanship. yoboo founder, Ms. Chinen Rina, said: “In 2020, we are fighting the COVID-19 epidemic while at the same time working on new products. The sudden outbreak has led to an increased demand for clean, sterile and safe products. With logistics gradually recovering and e-commerce sales steadily increasing, we are well-positioned to deal with it all.”

              3.3 Promotions yoboo is giving out gifts

              yoboo is committed to providing mothers with a more comfortable feeding experience through better products, including the application of Japan SpiralFlowTM Technology For Relaxing and Effectual Suction to products such as the Portable Electric Breast Pump, to give customers peace of mind when breastfeeding. With global e-commerce sales on the rise, yoboo sets to bring more benefits to customers worldwide. Recently, yoboo launched an Opening Birthday Sale on the Lazada platform. Discount up to 64% off. The platform coupon can be used in combination with other discounts store-wide, with a P100 off with a minimum spend of P1000. yoboo launched a Consumer Day on the Shopee platform. Discount up to 64% off. There is also a store-wide discount of P50 for a minimum spend of P500 and an 8% off for a minimum spend of P500, capped at P40. Voucher Code: MOMBABYFEST22. *One Time Use Only.

              yoboo prepares Breast milk storage on the introductory page of each product. Efforts to educate mothers about breastfeeding. From research and development to testing, yoboo cooperates with Japan’s top academies, scientific research institutions, and hospitals to effectively undertake to breastfeed, taking into account every detail of the baby’s growth and health, and also improving the quality of life of parenting for mothers.

              This article is based on the comprehensive collation of yoboo e-commerce platform activities, discount prices and product specifications, please refer to the actual activities in the store.

              yoboo’s website: www.yoboojp.com

              yoboo’s official store:

              https://shopee.ph/yobooph

              https://www.lazada.com.ph/shop/yoboo

              Source: yoboo(Press release)

                Addressing cyber attacks in a hyper sensitive media environment and the impact on stakeholder value

                The Malaysia Global Business Forum (MGBF)’s exclusive roundtable on ‘Addressing Weaponised Information in the Media’ was held in a hybrid setting today at the Hilton Kuala Lumpur. The discussion focused on addressing one of the most relevant threats to businesses in the digital economy – cyber threats causing physical and reputational losses.

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                In attendance as guest of honour was Rear Admiral Dato’ Shamsuddin bin Hj Ludin, Director-General (DG) of Defence Cyber and Electromagnetic Division (DG BSEP) of the Malaysian Armed Forces under the Ministry of Defence, and co-head of the cyber defence security conference and exhibition – Defence Services Asia (DSA) and NATSEC Asia 2022.

                The advancement of technology coupled with a hyper connective landscape has opened the door to cybersecurity attacks that ultimately threatens both national security and the economy at large. According to a report by Malaysia Digital Corp (MDEC), Malaysia faced an estimated loss of RM51 billion last year due to cyber incursions accounting for more than four per cent of the nation’s total gross domestic product.

                Nordin Abdullah, Founding Chairman of the Malaysia Global Business Forum, said, “In order to understand the business ecosystem that has become increasingly digital, leaders must understand the evolving threat matrix of the global digital economy. Insufficient cyber security frameworks coupled with the viral nature of information in the media heightens the risk of weaponised information attacks. This is the realm of competitive business behaviour and cyber criminals.”

                “The problem is further intensified when the media and social media businesses maximise revenue through leveraging off crisis content that will ultimately ride on the algorithms of larger platforms. In the current digital threat matrix, business decision-makers must invest in better cyber security, as well as crisis response and brand resiliency strategies. There is no solution that doesn’t involve considerable investment from all stakeholders,” continued Nordin Abdullah, who is also a crisis management analyst.

                In another report, the number of web threats in Malaysia increased by 56 per cent to 28.93 million in the second quarter of last year from 18.53 million in the first quarter. The Malaysian police also reported that there were more than 4,300 cybercrime cases in the country that amounted to RM77 million in losses. This all leads to direct financial losses and the erosion of stakeholder confidence in an organisation and its leadership.

                Murugason R. Thangaratnam, Executive Chairman at Advanced Security Network Sdn Bhd, in his closing remark, said, “Based on global statistics, the data over the last few years is conclusive that cyber security is a business imperative across industry sectors. Regardless of the size of your organisation, be it in the private sector or government administration, if you fall victim to a cyber-attack, it will be devastating to your reputation, financial standing and future expansion. The intended level of spending must align with your chosen level of risk and desired level of protection.”

                The outcome of the discussion highlighted three critical success factors – empowering human capital, monitoring the convergence of cyber incursion and weaponised information in the media, and implementing first-level cyber defences, particularly for small- and medium-enterprises (SMEs) and government-linked companies (GLCs).

                Held at the Hilton Kuala Lumpur, the “Addressing Weaponised Information in the Media” discussion is the first of Malaysia Global Business Forum’s 2022 series of exclusive roundtables on “The Evolving Threat Matrix of the Digital Economy”. This series will confront critical questions impacting the future of business in the rapidly digitising world.

                Speakers at the event also include Datuk Ahirudin Attan, President of National Press Club, Anwer Yusoff, Head of Department (Cyber Security Industry Engagement and Collaboration) at CyberSecurity Malaysia, Dr. Kavitha Muthy, Chief Strategy Officer of Intellize Tech Services Sdn Bhd, Amitabh Srivastava, Practice Director (Cyber Security) and Chief Information Security Officer (CISO) of Abyres Holdings Sdn Bhd, and Vicks Kanagasingam, Chief Executive Officer of Censof Digital Sdn Bhd.

                MGBF was established to empower stakeholders at the intersection of international and Malaysian business. Through government relations, business intelligence, advocacy, media engagement, market research, networking, advisory and business matching, MGBF will continue to explore threats and opportunities with industry leaders and policymakers to ensure that Malaysia becomes a leader in the context of Asia.

                Source: Malaysia Global Business Forum / Press Release

                  IPC Shopping Centre upgrades key facilities to strengthen its position as a family-friendly shopping destination

                  The quintessential neighbourhood shopping centre, IPC Shopping Centre has invested in upgrading and refurbishing equipment within the centre to provide an improved Shopping experience for its customers.

                  A new and exciting playground, ‘Playland’ located at the Courtyard on Level G.

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                  Karyn Lim, General Manager of IPC Shopping Centre said, “IPC has been receiving tremendous support from the surrounding community for over 18 years. As IPC aims to provide its customers with a Home Away from Home‘ experience, we strive to continue upgrade ourselves by improving our hospitality services, offering a wider retail tenant-mix, and hosting more unique family-friendly events to engage with our shoppers and their loved ones.”

                  New and Improved Facilities

                  As part of the expansion, a brand-new escalator has been installed at prime traffic areas at LG1 (food cluster zone) and Level G (fashion cluster zone). This addition will improve navigation and traffic flow, allowing more entry points between LG1 and G. Besides this, the development also includes the refurbishment of family rooms with adequate lighting, Armstrong’s Medintone flooring (a medical-grade, anti-bacterial flooring which acts as an infection control to keep families safe) and a dedicated, advanced air ventilation system that has air purifying properties. Additionally, the nursing rooms in the upgraded family rooms have been equipped with locks to provide privacy and a comfortable setting for mothers to nurse their babies. The rooms also have an integrated play area for toddlers, sinks, water heaters as well as a hot and cold-water dispenser. Keeping customers’ health and safety at utmost priority, the centre has upgraded the air ventilation and air filtration system throughout the space. The shopping centre also has indoor plants around the centre for phytoremediation, to improve the air quality in the premise.

                  ‘Fun’ and ‘Play’ at IPC Shopping Centre

                  To grab the attention of young families and provide a meaningful play experience for children in a clean, safe environment, IPC has built another new and fascinating playground called ‘Playland’ located at the courtyard on Level G. It comes with a variety of play equipment including slides, tunnels, and small-climbing areas that are set up like a mini obstacle course. This challenges older children to explore the space creatively while having fun.

                  At IPC’s ‘Funland’ playground on Level 2, new and exciting dinosaur-themed playsets and interactive panels have been installed for younger children to explore and have hours of fun. These playsets include spring riders, seesaws, slides and educational panels where younger children can explore and spend time. IPC has integrated tenants such as Popular, Toys R Us, PONEY and Happikiddo into ‘Funland’. These improvements have transformed ‘Funland’ into a family zone, for parents and children to create new memories together in a safe, fun and educational environment. Funland will soon be available for booking through the IPC website for parents who are looking for a clean, safe, fun and vibrant space to celebrate their children’s’ birthday parties.

                  Commenting on the recent enhancements, Adrian Mirea, Shopping Centre & Mixed-Use Director of Ikano Centres said, “Everything we do at Ikano Centres always starts with and from our customers.”

                  IPC Shopping Centre also works towards bringing its community together outside the physical location of the shopping centre through its “Happiness to Home” CSR initiative.

                  As a sign of appreciation to their tenants and shoppers, IPC Shopping Centre launched the “Citer-Citer IPC” initiative that featured exclusive E-vouchers for shoppers whilst simultaneously offering behind-the-scenes footage of retailers who have struggled during the pandemic. By prioritising customer needs and adding value to their tenants and community, IPC Shopping Centre was awarded SILVER in Malaysia’s Best Managed & Sustainable Property Awards 2021 and is the 1st LEED – certified commercial building under the Operations and Maintenance (O&M) in the nation.

                  For more information, please visit https://www.ipc.com.my/

                  Source: IPC Shopping Centre(Press release)

                    Singaporean female-led NFT project Heartbreak Bear announces Season 2 after selling out Genesis Mint in 3 hours

                    • Heartbreak Bear is an emerging female-led NFT project by Singapore-based Media Production and Marketing Agency, Revelation Marketing Group
                    • Season 2 is set to launch with 3-D NFTs featuring the Scavenger Hunt with a grand prize of an Adidas Original NFT
                    Singaporean Female-led NFT Project Heartbreak Bear Announces Season 2 After Selling Out Genesis Mint in 3 Hours

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                    Heartbreak Bear, a Singapore-based NFT (Non-Fungible Token) project by Revelation Marketing Group, has announced the launch of its second season after catching the attention of some Alpha Groups including the Black Pyramid and selling out its genesis mint in 3 hours.

                    Led by Ming Shuang Tan and Eugene Lim of Revelation Marketing Group, the project aims to provide artists with an avenue to showcase their craft and be acknowledged for their work in the digital space. Drawing parallels to the marginalised in the community, its art concept involves strong imagery with some pop culture references to represent individuals battered down in society.

                    In addition, the founding team hopes to inspire more Singaporeans to dive into the space of NFTs through Heartbreak Bear and its supportive community. Communicating and sharing through “an-invite only” Discord group, members are also given first-hand access to project development updates, upcoming collaborations, whitelists, Alpha information and many other exclusive benefits. The Discord group is currently locked with occasional invite links dropped on their Twitter page.

                    “The existing OG community was small but extremely tight knitted. Daily nights of voice chat within Discord, meet-ups in real life, learning about crypto and NFT trading were just some of the many engagements that still exist till this day,” Ming Shuang recalls.

                    Heartbreak Bear Season 2

                    Following the success of its first season, Heartbreak Bear (HBB) announces its second season featuring its Gen 2 3D NFTs. Minted originally at 0.03 ETH with a limited supply of 1,888 HBBs, its floor price has steadily risen to 0.074 ETH since its inception in October 2021. The total supply for Season 2’s NFTs will be limited to 7,089 3D Heartbreak Bears.

                    While Genesis holders enjoy better staking benefits and stand higher chances of winning exclusive giveaways, Season 2 holders will gain priority access to more real-world utilities such as collectible figurines, customised merchandise and more.

                    “After observing the (Crypto/NFT) space for some time we noticed that in order for Heartbreak Bear to progress and achieve more to benefit the holders of our NFT, we needed to treat Heartbreak Bear as a brand instead of a project. This is why we are constantly innovating ideas to bring real-world utility to our holders,” shared Ming Shuang.

                    Heartbreak Bear’s Scavenger Hunt

                    Jumping on to the bandwagon, Heartbreak Bear plans to introduce its own “Scavenger Hunt” in February 2022 to provide utility behind its newly launched $HBC token while engaging and providing the community with more rewards.

                    The Scavenger Hunt provides rewards in terms of $HBC, NFTs, ETH and more, including a grand prize of an Adidas Original NFT. Grand Prizes will change along the way once redeemed. Spreading across a total of 5 different islands for the hunt, holders have to pay a minimum amount of 5 $HBC to enter the island with the main objective of farming $HBC tokens or hunting. The entry fee varies accordingly, with the best possible rewards found on the Island with the highest entry fee. To earn HBC$ Holders can stake their Heartbreak Bear NFTs on their website to earn HBC$ daily.

                    “Among the 5 islands in Scavenger Hunt, there is a ‘Collab Island’ that is dedicated to collaborations from other popular NFT projects. Holders stand to win NFTs from these projects once they have entered the island. Our very first collaboration will involve another Singaporean-based NFT project, called Nice Fun Zombies (NFZ) and holders who participate in the hunt would be able to win up to 7 NFZ NFTs,” the founding team reveals.

                    To gain access to Season 2 and its Scavenger Hunt, one may choose to mint directly from their website (Mint details TBA) or purchase at least 2 HBB Genesis Mints off the Opensea floor.

                    For more images, please find the press kit here.

                    Source: Revelation Marketing Group(Press release)